Marketing & Communications Leads (MCLs)

Marketing  (MLs) assists Robertson Resident Life and Intercultural Development Office (RIO) teaam in developing and implementing a event marketing strategy to promote all RIO events and programs (DiversiTEA and Coffee Hours, Sunday Supper, Resident Benefit Concert, and more). In addition to capturing I-House resident life and resident experience in pictures and videos, MCLs also create contents for I-House's social media, including Instagram, TikTok, and YouTube channel

Meet our 2024-2025 Marketing Leads!

2024-2025 MCLs

Irina Paun

Hello! I’m Irina, an undergrad Junior majoring in political sciences & political philosophy. I’m Romanian, grew up in the Bay, and spent the past two years studying abroad in France. Other than the classic dining table introduction, I’m a ballroom dancer, will often speak in Franglais, listen to a considerable amount of techno and réggaeton, and can be found philosophizing about life or chaotically highlighting philosophy texts at any given time between 8pm - 2am in the Great Hall so if you’re around, please say ciaooo. Looking forward to meeting lovely people this year at I-House and being one of your resident leaders! :”)Allezbises !!!!

Marta Lastre Mata

Hi, I’m Marta! I’m from Spain and currently studying Law and Economics at Carlos III University in Madrid. But there’s more to me than just academics, I’m passionate about traveling, discovering new restaurants, and experimenting with recipes in the kitchen. When I’m not exploring new places or trying out a new dish, you might find me playing the accordion, chatting with friends, or getting lost in a good mystery novel (Agatha Christie is my all-time favorite author). As your Marketing Lead here at UC Berkeley’s international residence, I’m all about mixing creativity and strategy to make our community feel like home :). And if you ever need travel tips or restaurant recommendations, feel free to reach out because I’ll always be here for a chat <3!

Saif Maharmah

Hello! I’m Saif, a graduate student in civil engineering at Berkeley. Originally from Jordan and Palestine, I grew up in the UAE. I’m a big fan of exploring new cities and destinations, especially the history of their unique architecture and urban design. In my spare time, I love making albums on Instagram and Pinterest featuring interesting houses, interiors, and gardens. It’s also great fun to take that a step further and put together playlists that capture specific vibes, like French elevator music, the radio of a ’72 Cadillac, or the lobby at the Edition just before midnight. As a Marketing Lead this year, I’m excited to help build a vibrant community that celebrates the incredible diversity of I-House. I look forward to making this year a memorable experience for all of us!

Victor Ochieng

Straight from the vibrant streets of Kenya, I’m now diving deep into the world of journalism at UC Berkeley, where I’m mastering the art of documentary production. As the International House Marketing Lead, I am on a mission to capture the stories that make our global community pulse with energy. Whether it's through the lens of a camera or the power of a good story, I’m here to ensure your time at I-House is unforgettable. Let's create memories, share our cultures, and make every moment at I-House as vibrant as our diverse backgrounds! Join me in this exciting journey, and let’s make the magic happen! :”)Allezbises !!!!

Marketing Leads for I-House Berkeley

Eligibility

Requirements:

  • Currently living at I-House or have received the acceptance letter from the I-House Admissions Office for 2024 Academic year, Fall 2024, or Spring 2025

  • Registered undergraduate or graduate student at UC Berkeley possessing a minimum 2.3 cumulative GPA

  • Full-time academic status (minimum 12-13 units per semester) during the period of employment

  • Deep commitment to the I-House mission and willingness/ability to lead community building activities focused on promoting intercultural leadership

  • Demonstrated experience in social media management, digital marketing, or related fields

  • Proficiency in social media platforms, design and email marketing tools

  • Excellent written and verbal communication skills and strong attention to detail

Preferred Qualifications:

  • Knowledge of social media analytics and tracking tools

  • Proficiency in Microsoft Office and Google Suite

  • Proficiency in Canva, WordPress, Adobe Photoshop, and social media platforms: Instagram, TikTok, YouTube

  • Experience with content creation (blog posts, videos, photography)

Timeline

Timeline for all applicants:

  • Application due July 01
  • Interviews: July 01- July 15
  • Offers: Early August 2024
  • Deadline to accept: Mid-August 2024

Application Guidelines

Apply and submit the following:

  • Resume (pdf or Word doc)
  • One of the following to highlight your experience, skills, and achievements in marketing
  1. Cover letter (pdf or word doc) 
  2. Video or video link 
  • Any additional materials (Optional): If you have any other relevant documents, such as a portfolio, certifications, or references, that you would like to include to support your application

Selection Process

Phase 1: Review committee will evaluate all applications.

Phase 2: Successful candidates will be invited for an interview (in-person or virtual).

Phase 3: Offers will be sent out to a final list of candidates.

Time Commitment and Compensation

  • Part-time position (up to 15 hours per week)

  • Evening and weekend work required

Compensation:

  • $18.67/hour

2023-2024 MCLs

Gilbert Chiu

Hey pals! I am Gilbert from Hong Kong. I am a graduate student in Master of Architecture here at Cal. I am super excited about being one of the marketing and communications leads (MCL) at I-House serving the community. I am very interested in architecture and urbanism and their intersections with social history and urban life. I am a very energetic person that loves to explore the world, so I am a big fan of travelling. I also like playing badminton, kayaking and hiking. I know I-House is a place for me because I enjoy interacting with people with different backgrounds, cultures and stories! Being an MCL is a great opportunity for me as it allows me to fully immerse myself in the I-House family. Let’s make our journey at I-House an awesome adventure!

Gilbert

Suvi Valtonen Kim

Hello! I’m Suvi and I am a third-year exchange student from South Korea. I study Information and Interaction Design at home and Media Studies at Cal. I love drawing, watching k-dramas, anime, and generally warm, cute things. I’m so happy to be a part of the MCL team this semester and I hope to be able to capture everyone’s precious memories at I-House. I love making new friends and learning about new cultures so don’t hesitate to reach out if you see me around
Suvi

Irina Paun

Hello! I’m Irina, an undergrad Junior majoring in political sciences & political philosophy. I’m Romanian, grew up in the Bay, and spent the past two years studying abroad in France. Other than the classic dining table introduction, I’m a ballroom dancer, will often speak in Franglais, listen to a considerable amount of techno and réggaeton, and can be found philosophizing about life or chaotically highlighting philosophy texts at any given time between 8pm - 2am in the Great Hall so if you’re around, please say ciaooo. Looking forward to meeting lovely people this year at I-House and being one of your resident leaders! :”)Allezbises !!!!

Irina

Previous MCLs (Fall 2023)

Anna Jung

I am a sophomore from Seoul National University, studying English and Business Administration. I am passionate about Sustainability, Global Societies, and Communications. As an exchange student at Cal, I am excited to make the most of my experience here, and I hope to be a part of the “brains” behind I-House events that will enable residents to create many wonderful memories. My personal interests include playing basketball, swimming at Strawberry Canyon, and acting in theater performances. I look forward to getting to know you all! 


Anna